Since 1963, Road King has engaged over-the-road truckers with award-winning editorial and design, offering the latest news on truck models and technology, valuable tips on health and safety, and just-for-fun stories on NASCAR, roadside attractions and more.
The bimonthly magazine publishes stories by renowned journalists and experts in trucking.
Road King’s Senior Editor is David A. Kolman, founder and former president of the Truck Writers of North America (TWNA) and a driver himself. Paul Abelson, member of the Technology & Maintenance Council and recipient of the 2006 TWNA Lifetime Achievement Award, serves as Senior Technical Editor.
Regular contributors include Timothy D. Brady, a 20-year veteran driver turned trucking business advisor and Larry Woody, 2005 recipient of the International Motorsports Hall of Fame award for journalism.
Guaranteed, Audited Circulation
Road King’s magazine racks are found inside each location in high-traffic areas, such as the store, restaurant, fuel desk and drivers’ lounge or phone area. In addition, the Road King Crew staff personnel at every location ensure that Road King is available for drivers 24 hours a day, 7 days a week. Crew members onsite call our circulation manager anytime they run low on magazines and more are sent out that day. For each issue, the Road King Crew reports exactly how many magazines were picked up at each travel center. Road King is a BPA-audited publication.
- Circulation: 242,000 (BPA Audited) — the largest circulation professional driver magazine in the U.S.
- Distribution: More than 250 TA and Petro locations nationwide.
Road King’s companion website, roadking.com, offers additional opportunities to reach drivers. Twice a month, drivers who subscribe receive an email newsletter featuring a regular contest, where drivers can enter to win audiobooks and CDs, T-shirts, hats and other prizes. Advertising on the website or in the eNewsletter are ways to reach drivers during their downtime.